Increase your repeat purchases in three steps.
Why should customer contact stop after a purchase? With a personalized Track & Trace page and emails, you ensure that customers continue to see your brand even after checkout. This strengthens brand recognition, encourages repeat purchases, and increases customer engagement.
Why is this important?
More repeat purchases.
Customers who continue to see your branding are more likely to return.
Stronger brand experience.
Your logo and brand identity remain top of mind.
Fewer customer inquiries.
Clear updates ensure a smooth shipping process.
More interaction.
Add social media and reviews for extra engagement.
With personalized Track & Trace emails, we see a 26% higher open rate, leading to stronger customer retention and increased conversions.
Follow this guide and set up your branded Track & Trace in just a few minutes.
Step 1: Activate your branded Track & Trace.
- Log in to your MyParcel account.
- Go to Shop settings and click on ‘Emails’.
- Set ‘Send track and trace emails’ to ‘Yes’.
- Enter your sender email address and name.
- Choose whether you want to receive a BCC email.
- Select the sending time for the Track & Trace email. It is recommended to select ‘After first scan carrier’ so that the customer receives a notification as soon as the parcel is handed over to the carrier.
- Decide whether you want your customer to receive PostNL notifications by email and, if desired, set this option to ‘Yes’.
- Click ‘Save’.
From now on, your customers will automatically receive Track & Trace emails with a link to your personalized Track & Trace page. In the next step, we will personalize this page.
Customizing Track & Trace emails. By default, we display a standard Track & Trace email for each country and shipment type. Want to customize these emails or add additional ones? You can! Simply edit an existing email or add a new one.
Step 2: Personalize your Track & Trace page.
- In your MyParcel account, go to ‘Portal’.
- Make sure that ‘Personalized Track & Trace page’ is enabled.
- Navigate to ‘Branding’.
- Choose a subdomain (required), select a primary color, and upload your logo.
- Scroll down and ensure that your contact details and social media accounts are correctly filled in; these will be automatically displayed at the bottom of your Track & Trace page.
- Click ‘Save’ at the bottom of the page.
Step 3: Add extra content for a unique customer experience.
- Navigate back to the ‘Portal’.
- Integrate your Instagram or Twitter feed into the Track & Trace page to create more engagement.
- Provide the URL of the review page where you receive positive reviews to build trust.
- Set up a promotional banner with a corresponding URL and image to promote offers or new products.
- Click ‘Save’ at the bottom.
Your personalized Track & Trace page is now ready to use! Curious to see how it looks? Click the ‘Show full screen’ button at the top right to preview it.
Did you know? Among webshops with a personalized Track & Trace page, we see that 23% of visitors return to the webshop via the promotional banner. This is a smart way to encourage repeat purchases!
Additional option: Want to set up a personalized returns page as well? Click here.
Ready to personalize your Track & Trace?
With these steps, you create a recognizable brand experience throughout the entire shipping process, keeping your customers satisfied and encouraging them to return faster.
Need help setting up your personalized Track & Trace page? Get in contact with us! Our support team is happy to assist you.