Consumers expect convenience and flexibility. They want to decide where and when they receive their package, without hassle. Out-of-home delivery, meaning delivery to a pick-up point or parcel locker, perfectly meets this need. But it’s not just your customers who benefit. As a webshop owner, this option offers clear advantages: from higher conversion rates to improved customer satisfaction. Out-of-home delivery is no longer a nice-to-have; it’s the standard your customers expect. In this article, we’ll share five reasons why it’s an essential part of any modern checkout.
Reason 1: Happier customers through delivery freedom.
Online shoppers value convenience and control. By offering pick-up points and parcel lockers, you give customers the freedom to choose where and when to collect their parcels. No more waiting for the delivery person, just pick up when it suits them. A 2024 PostNL study shows that this delivery option yields the highest customer satisfaction among all methods. It also reduces the number of failed delivery attempts, leading to fewer questions for your customer service team. A win-win, for your customers and your operations.
Reason 2: Higher conversion through better delivery options.
Pick-up locations and parcel lockers don’t just keep customers happy—they also drive conversions. DHL research (2023) found that 95% of online shoppers abandon a purchase if their preferred delivery method is unavailable. Offering out-of-home delivery, ideally as the default option, can make all the difference.
Reason 3: Sustainable shipping without compromising convenience.
Sustainability is increasingly important to online shoppers. Consumers are more aware of their impact and expect online stores to reflect those values. According to PostNL (2022), 61% of Dutch consumers consider sustainable delivery important. Delivery to a pick-up point or parcel locker is often the greener option. Because multiple parcels are delivered to one location, fewer kilometers are needed and the delivery process becomes more efficient. TNO research shows that this can reduce CO₂ emissions by up to 33% per parcel, provided the customer collects it by foot or bike.
Reason 4: Cost savings through operational efficiency.
Out-of-home delivery is more efficient for carriers, as they can drop off multiple parcels at one central location. This streamlines logistics and, in many cases, translates into lower shipping rates for you as a webshop owner. By using this delivery method wisely, you can cut shipping costs and increase your margins without compromising on service quality.
Reason 5: Nationwide coverage and growing networks.
The number of pick-up points and parcel lockers is growing rapidly. According to Thuiswinkel.org, the Netherlands now has over 10,000 pick-up locations, and that number is increasing quickly. Carriers like PostNL, DHL, DPD, and UPS are rapidly expanding their networks to meet rising demand.
What does this mean for you? You can offer out-of-home delivery on a large scale without compromising accessibility or convenience. No matter where your customers live, there’s always a suitable pick-up option nearby.
Out-of-home delivery: A small change with big impact!
This delivery method is no longer a secondary option, it’s an essential part of the customer experience. By giving out-of-home delivery a prominent place in your checkout, you boost customer satisfaction, improve conversion rates, and contribute to a more sustainable logistics process. A small change that makes a big difference.
With MyParcel, you can easily enable out-of-home delivery via PostNL, DHL, DPD, and UPS: fully integrated into your checkout. This gives your customers maximum choice and gives you complete control over your shipping process.
Want to Give Your Customers More Delivery Choice? Request a free quote and discover how MyParcel can help you optimize your shipping process with out-of-home delivery.