How to give your sales a boost this summer!

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You will want to keep making sales over the summer months. Here are seven tips on how to give your sales a boost this summer!

1. Organise special summer promotions.
Consumers love their discounts. Special summer promotions will ensure that you attract potential customers to your webshop! We’ve come up with a few ideas:

  • Offer a temporary discount for 24 hours or a specific number of days. By adding an element of scarcity, your promotion will attract even more customers.
  • As with temporary discount offers, you could also offer products for a certain period of time.
  • Configure a discount code that customers can enter at the checkout for free shipping or a discount on the order.
  • Set up a 3 + 1 free offer.
  • Give customers a bonus when they spend a certain amount or when they buy a specific product.

2. Set up your SEO.
Search Engine Optimisation is a way of improving your website to increase your findability in search engines such as Google. Consumers search for product through search engines. If you are one of the first options displayed by Google as an answer to their question, this will ensure conversion to your webshop.

3. Be active on social media!
Nowadays, having a social media presence is essential for businesses, and even more so webshops. More and more often, consumers look at your social media channels first to assess your brand. This is also where they come into contact with your products. If your social media seems off or unreliable, they won’t convert to your webshop and won’t have a good impression of your brand. On the other hand, social media is a nice extra channel that you can use to present your products in a different way than in your webshop. Read more about it here.

4. Start selling on an international level.
Increasing numbers of consumers are ordering products from abroad. The cross-border e-commerce industry is therefore growing twice as fast as e-commerce itself. With MyParcel, you can send parcels with foreign destinations just as easily as parcels with destinations in the Netherlands. Here’s how you can prepare.

5. Offer free shipping!
Free! Free! Free! Today’s consumer loves free shipping. It is a strong additional incentive to make a purchase. If you do not want to offer free shipping for every purchase, you could also choose to offer free shipping from a certain amount. Consumers are more likely to add something to their shopping basket so that they do not have to pay shipping costs. Make sure you are transparent about shipping costs and other additional costs the customer has to pay. If you only communicate about extra costs at the checkout, there’s a good chance they’ll disconnect.

6. Offer delivery options.
Customers appreciate being able to decide when and where to receive their orders. Many customers even go with another webshop if there are not many delivery options! You can easily avoid this by offering a wide range of delivery options in your checkout. Prefer not to offer all delivery options? No problem. Make sure you at least offer your customers the option to have their parcel delivered to a PostNL location nearby. It is currently one of the most popular delivery options among consumers. And that’s not so weird – it means that parcels can always be delivered and your customer can pick their parcels up when it suits them.

7. Start selling through an online marketplace.
Have you ever thought about selling through an online marketplace? You can use it to reach shoppers who would otherwise never come into contact with your brand. It’s a great opportunity to increase your sales! You can read more about it in this blog.